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User Experience
Design

The Design of a car’s interface must allow people to:

Focus on Driving
Understand Instantly
Respond Instinctively
Desire To Use It

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By organizing key data,

Information Composition

Allows easier understanding and better user decisions

Providing interaction designs which augment a persons

Situational Awareness

improves their ability to decide and take action to the environment around them

automotive

Automotive

defense

Defense

electronics

Consumer Electronics

medical

Medical

Aesthetics that assist
with understanding
Visually compelling
design decisions

Our Philosophy

People want the newest technology. We can help make the interface simplified and safer – and beautiful – whether we are creating a future vision or providing guidance on practical application by focusing on the complete environment.

Choosing what to include in a system is as important as what you choose to leave out.

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Least Used

We help clients decide which feaures are most important to customers...
We help clients decide which feaures are most important to customers...
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Specialties

  • Interior Design
  • Product Research
  • Industrial Design
  • Component Strategy
  • Exterior/Interior Design
  • Usability Testing
  • App Design
  • Automotive HMI
  • Advanced Concepts

Vision Human Machine Interface

The driver could operate the car’s infotainment system without taking their eyes off the road, or their hands off the wheel?

View Case Study
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RCT Next Generation Center Stack

We worked with Panasonic to create the next generation interface for vehicle centerstacks. A slim, powerful multimedia unit drives an 11.6” portrait display.

View Case Study
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In the news

Auto News

Are automakers addicted to in-car features overload?

Pulse 2.0

A young automotive interior design firm that makes infotainment interfaces simpler

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Partners Expanding Our Expertise

We are very fortunate to be collaborating with some of the most creative & highly capable talent!  We believe in a lean business model with a breadth of skillsets available as we need them.