Pocket square photo design

User Experience Design

THE DESIGN OF A CAR’S INTERFACE MUST ALLOW PEOPLE TO:

Focus on Driving
Understand Instantly
Respond Instinctively
Desire To Use It

By organizing key data,

Information Composition

Allows easier understanding and better user decisions

Providing interaction designs which augment a persons

Situational Awareness

improves their ability to decide and take action to the environment around them

automotivedefensemedical

Aesthetics that assist
with understanding visually compelling
design decisions

Our Philosophy

People want the newest technology. We can help make the interface simplified and safer – and beautiful – whether we are creating a future vision or providing guidance on practical application by focusing on the complete environment. Choosing what to include in a system is as important as what you choose to leave out.

LEAST USED

We help clients decide which features are most important to customers…We help clients decide which features are most important to customers…

SPECIALTIES

  • Interior Design
  • Product Research
  • Industrial Design
  • Component Strategy
  • Exterior/Interior Design
  • Usability Testing
  • App Design
  • Automotive HMI
  • Advanced Concepts

Gary BraddockDave LyonNina Mital

VisionHuman Machine Interface

The driver could operate the car’s infotainment system without taking their eyes off the road, or their hands off the wheel?

wheel

IN THE NEWS

Are automakers addicted to in-car features overload? Pulse 2.0

A young automotive interior design firm that makes infotainment interfaces simpler words Auto

Time for an HMI Intervention

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PartnersExpanding Our Photo Expertise

Best Emulsion For Screen Printing

We are very fortunate to be collaborating with some of the most creative & highly capable talent!  We believe in a lean business model with a breadth of skillsets available as we need them.

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