User Experience Design
THE DESIGN OF A CAR’S INTERFACE MUST ALLOW PEOPLE TO:
Focus on Driving
Desire To Use It
By organizing key data,
Allows easier understanding and better user decisions
Providing interaction designs which augment a persons
improves their ability to decide and take action to the environment around them
Aesthetics that assist
with understanding visually compelling
People want the newest technology. We can help make the interface simplified and safer – and beautiful – whether we are creating a future vision or providing guidance on practical application by focusing on the complete environment. Choosing what to include in a system is as important as what you choose to leave out.
We help clients decide which features are most important to customers…We help clients decide which features are most important to customers…
- Interior Design
- Product Research
- Industrial Design
- Component Strategy
- Exterior/Interior Design
- Usability Testing
- App Design
- Automotive HMI
- Advanced Concepts
Gary BraddockDave LyonNina Mital
VisionHuman Machine Interface
The driver could operate the car’s infotainment system without taking their eyes off the road, or their hands off the wheel?
IN THE NEWS
Are automakers addicted to in-car features overload? Pulse 2.0
A young automotive interior design firm that makes infotainment interfaces simpler words Auto
Time for an HMI Intervention
PartnersExpanding Our Expertise
We are very fortunate to be collaborating with some of the most creative & highly capable talent! We believe in a lean business model with a breadth of skillsets available as we need them.
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